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Top Tips to Improve Insurance Agency Email Delivery

Business of all types can benefit from a well run email marketing initiative. Today however, they must take extra precautions to ensure they maintain a high quality sender reputation to optimize delivery, and improve conversions. Review these top tips and make sure your organization is following all of them:

Ping Test Emails

Always ping test your emails prior to your initial campaign, especially if it is an older list, a trade show list, or a prospect list. And once ping tested, never use failed ping tested emails.

No Longer At

Monitor your autoreplies and remove no longer at and retired immediately after every campaign. These email responses must be closely reviewed, as the autoreply can come for a source that is different from the actual email that should be removed.

Consistency & Frequency

The consistency and frequency of your email campaigns is important in maintaining a positive sender reputation. ISPs attempt to create and evaluate the email marketing history for your domain. The more consistent you are, and the more reasonable you are with your frequency, the more likely you are to create a solid reputation as a sender. That assumes you are following the other tips listed herein.

Avoid/Diminish Complaints

Lots of complaints will spell lots of trouble for your sender reputation and domain. The best way to avoid complaints is to limit campaign frequency (every two weeks for most general campaigns is a good rule of thumb), honor opt-outs immediately, focus on quality content and collateral, and restrict “sales” pitches.

Avoid Spam Traps (Honeypots)

Spam traps, sometimes referred to as honeypots, are email addresses specifically created to catch email from marketers who don’t follow email best practices. The traps target marketers who are scraping email addresses from the web or are simply blasting emails using poor quality lists. Sufficient “catches” by spam traps can result in low deliverability or even domain blacklisting.

Use Relevant, Educational Content

“Buy my stuff and save money now”! If your content is salesy, spammy and irrelevant, your sender reputation will be adversely impacted, and it will happen quickly. Try to make your content relevant and educational. Changing regulations, industry innovation, important news of the day, and educational webinars are going to be better received than an invitation to buy your products or services.

Email marketing is both an art and a science, and is increasing in complexity and deliverability nuance. It can be a great lead generator when properly used, or a waste of time and money when used with an email “blast” mentality. Insurance agency marketers lacking the time or resources to accomplish this type of initiative can outsource their campaigns to a proficient insurance agency marketing firm.

YouTube Videos for Insurance Agency Marketing & Lead Gen

YouTube Videos for Insurance Agency Marketing & Lead Gen

Insurance agency marketers spend a lot of time discussing insurance SEO (insurance search engine optimization) and Google rankings. However, they often miss an outstanding opportunity available directly with YouTube. Consider these ten compelling YouTube statistics:

 

  1. The 2nd most visited website in the world with 23 billion visits a month
  2. It is the second largest search engine after Google
  3. Used by 1.3 billion people globally
  4. There are 2 billion monthly active users
  5. 5 billion videos are watched every day
  6. 1 billion videos a day are watched on mobile devices
  7. Male users outnumber female users by a 2 to 1 margin
  8. Users average about 40 minutes per day on YouTube
  9. Approximately 79% of all internet users own a YouTube account
  10. The largest market for YouTube is the US (15%)

Okay, so YouTube is clearly a major player when it comes to traffic and stickiness. But how does that translate into opportunity for businesses in general and insurance agencies and brokers specifically? Videos offer agencies, brokers, TPAs and wholesalers an opportunity to:

 

 

  • Showcase expertise
  • Create sticky content
  • Educate your prospects and clients
  • Engage prospects for 5, 10 or more minutes
  • Leverage content across multiple channels
  • Improve website performance
  • Generate in-profile leads

YouTube videos can pay dividends for years, and as your videos garner increasing views, your videos rise to the top of the rankings. Your insurance agency videos may record thousands of views and continue to attract viewers even though they are five to ten years old! Videos can have a long shelf life if done correctly, assuming the topic remains relevant. Thus, topics should be selected with shelf life in mind, though trending topics can attract more views short-term. Agencies and brokers can create videos on a wide variety of topics, a few general examples are below:

 

 

  • Experience Modification Factors Impact on Rates
  • Five Hidden Business Risks Which are Not in Standard Policies
  • Best Practices for Remote Employee Enrollment
  • 5 Creative Ways to Increase Benefits without Increasing Costs
  • Leveraging Safety Programs to Reduce Insurance Premiums

What type of videos should agency marketers create? There are many styles to choose from, here are some of the primary types of videos insurance marketers can use:

 

 

  • Image Based Video
  • A-Roll Video
  • B-Roll Video
  • Typography Video
  • 2D and 3D Animation
  • Whiteboard Animation
  • Recorded Webinars
  • Voice Over PowerPoint
  • Talking Head Videos

Videos can range from a minute to an hour or more! Content is king regardless of length, though shorter videos are often recommended.

So, what’s stopping your agency from leveraging this powerful medium and platform? Agencies lacking the time or resources necessary to complete this initiative, can consider outsourcing to an experienced insurance agency and broker marketing agency to supplement their in-house staff.

Article Source: http://EzineArticles.com/10523247

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