How to Create an Email Marketing Campaign Your Audience Will Love



4 Reasons to Discover the Value of Email Marketing

Whether you sell a product or service, work from a home office or a corporate one, starting an email campaign can be incredibly beneficial.

Sending consistent newsletters to your followers gives you the ability to develop a “Know, Like and Trust” relationship with them that will dramatically increase your brand visibility and market reach.

Yet many business owners and entrepreneurs pass up this golden opportunity to build relationships and increase sales. Are you one of them?

In this week’s blog, I’m going to share some reasons why your small business should create an email marketing campaign and offer some tips to help you increase open rates.

What is the Value of Email Marketing?

Let’s start with 4 reasons why your small business should send out a newsletter.

1. It reminds people that you’re there. As much as you’d like it to happen, your customers aren’t sitting at their computer daydreaming about your brand. Sending them relevant content can keep you top-of-mind among your target audience.

2. You can get truly personal. For example, greeting someone by their first name, or even using data on their past purchases to suggest complementary products or services can be hugely beneficial. In fact, open rates for personalized emails average 18.8% compared to 13.1% without personalization.

3. It boosts your website traffic. Links within your newsletter drive traffic to your website and social media platforms, which means increased brand awareness, leads and sales.

4. It’s cost-effective advertising. By using a service like Constant Contact to create newsletters, you can quite easily design a newsletter to send to thousands of people. From segmenting your audience to managing unlimited marketing campaigns and lists, you can do a lot within a platform like Constant Contact.

See our recommended newsletter providers for more info. And remember while it may be tempting to use a newsletter template, hiring a professional web designer to create a unique one that reflects your brand is better for your customers.


Read: How to Target Your Ideal Clients with Digital Newsletters

Regardless of the size of your business, eNewsletters are an efficient way to reach current and potential clients and to easily measure the results of your efforts.

But before you send out newsletters for digital marketing purposes, you need to make sure you’re targeting the right people with the right messages. Here are 5 ways to get started.

Read more on our website.


4 Email Basics to Increase Open Rates

Your open rate is the percentage of the total number of subscribers who opened your newsletter.

While open rates vary by industry, stats show the average is about 17.80%. So if you want to get that number even higher, here are 4 things you need to do when you create an email marketing campaign:

1. Determine your goals.

Like any page on your website, your newsletter needs to serve a purpose. Here are a few common goals for Digital Newsletters:

● To drive traffic to your website

● To increase brand awareness

● To build your authority in your industry

● To increase leads and/or sales

● To promote a product, service or event

Like I mentioned in my last blog, you need a compelling CTA. What do you want your visitors to do on a particular page? Each page on your site should have a call to action that encourages your potential customers to do something.

2. Craft a compelling subject line.

The subject line is the first thing anyone sees, and it’s what encourages people to open your eNewsletter. It should be short and attention-grabbing, telling your audience what to expect when they open the email.

Obviously, you can’t cover every topic within your newsletter in the subject line. Focus on the meatiest, most important message you want your target audience to receive.

3. Give people a reason to sign up.

With so many messages flooding your customers’ inboxes, it’s hard to cut through the noise. Instead of just saying “sign up for my newsletter,” offer your website visitors a discount, free content download or something else enticing.

It’s also essential to remember the purpose of sending your eNewsletter is to inform, engage and entertain your audience. It’s NOT a place to drive a pushy sell. If you do that, expect to see your newsletter subscribers drop off.

4. Learn from your data.

It’s not enough to just send out email newsletters with the content that you think your target audience wants to see. To ensure the value of email marketing, you need to measure your efforts.

You need to look at your eNewsletter metrics to see:

● Who’s opening your emails

● What links people are clicking on

● Who’s unsubscribing

Once you have some numbers around your emails, you can tailor them better to meet your audience’s needs.


You can’t argue with the value of email marketing! Sending out consistent newsletters is one of the most effective marketing tools for your business and can grow your brand visibility and sales big time.

If you don’t feel like starting an email campaign is the best use of your time or energy, find a professional marketing team like us who can handle the writing, marketing, and technical components. It’s the ideal way to increase open rates, leads and sales even more!

To your business success,


Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Permission Email Marketing – How to Prepopulate CPA Offers With Aweber

This article is going to discuss an easy strategy to create a profit while at the same time creating a huge list of subsribers using permission email marketing with Aweber.

The basic strategy is to create a niche squeeze page as we did in previous courses then we will insert the Aweber form that will redirect the subscriber to a prepopulated CPA offer.

It looks like this:

Visitor > Fills in Aweber Form > gets redirected to prepopulated CPA form > clicks continue = $$$ plus a potential new subscriber.

Permission email marketing simply means that once the user enters their email into my Aweber form, they will have to check their email to confirm they want to subsribe to my list. This prevents a lot of hassle down the road once we have build a huge list of milllions. For example, there will much less SPAM complaints as long as I offer my list what I promised.

Now, the way I profit is by setting up the form on my landing page to redirect to CPA ‘e-mail submit’ offer and prepopulate it with the person’s email so they do not have to re-enter their email, they only have to click continue and I get paid.

I checked with my affiliate managers and asked for a list of good email submit offers that allow prepop and got the code from them to put into the Aweber form. It’s simple, and the example I will use will be the Neverblue offer for a free $500 gift card from Walmart.

Step 1:

Set up the list details and then create the form on your Aweber account.

Step 2:

In the form settings change the “thank you page” to a custom page, then enter the affiliate link to the offer plus you have to add some code to the end of it. The code will differ for most networks, and offers so you may have to contact your affiliate manager to get the instructions. Here is the url I use to use Aweber to prepop my neverblue offer:

http ://www.[affiliatelink].com&email={!email}

&email= is the Neverblue part of the code and the {!email} is the part telling Aweber to insert the email address into that url. So now when the user fills in their e-mail on my squeeze page they will click confirm and the thank you page will be a Neverblue offer for a free $500 gift card that all the user has to do is click continue, since their email is already put into the form, and I will get paid.

Email submits are usually paying about $1 but the thing is though, you can create your Aweber form to collect whatever information you want. So if you have a CPA lead offer that requires name, email & address you can simply use the same strategy to prepopulate that offer which will probably create more profit.

All you will need to do is add the proper code to the end of the affiliate url and put it into the custom thank you page field on your Aweber form settings.

Getting People To Subscribe to the Permission Email Marketing

The permission email marketing component of this strategy is where it gets tricky. You have to design your landing page to entice the person not only to continue on to get the free gift card but to also check their email to confirm they want to subscribe. How do you do that?

Well this takes a lot of testing but here is a basic strategy…

Your landing page should offer the user something very enticing for free that they will get in their email inbox. That should be the main focus of your landing page. Then your secondary enticing offer will be the free $500 gift card. This will definitely require testing depending on your offer but you could say something like:

Get a Free (Something) By Entering Your Proper Email Below So We Can Send It To You Now

“If You Enter Your Email Today You Will Also Get Access to a Bonus $500 Gift Card From Walmart!”

Simply Enter Your Email Below, Click continue on the next page to access the $500 gift card, then check your email for your free (something).

Well hopefully this helps define what prepop can do for you, and when used with permission email marketing this strategy can generate a profit, while building an extremely more valuable list of subscribers!

The next course is going to talk about how to drive thousands of visitors your landing page using free and paid traffic and how to get extremely cheap traffic that will sign up to your list…

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